June 26th 2015 – After 4 incredible and positive events, we are sorry to inform everyone that this year’s Texas Toast Jam has been called off.
A few variables beyond our control lead us to this decision, but the bottom line is that we simply could not gather the level of sponsorship support that is required for doing the event properly. Toast is a casual jam and might appear rough around the edges, but in reality it is a lot of work, and it also takes a lot of money to make it happen. We have to pay a legit staff of builders, buy and rent equipment, offer prize money, make sure the judges have pens and cover a million other details in order to keep this international event rolling smoothly. As Odyssey employees, we also organize and manage Toast while juggling all of our everyday work for the brand. It is fair to say that Toast has always been a labor of love for everyone involved in its creation, and because of that we are committed to always doing it properly so we can give the riders, fans and supporters the event that they’ve come to love.
We are bummed that the stars did not align for Toast this year, but there is always 2016. Our fingers are crossed.
- Odyssey Department of Toast
*Any serious inquiries for potential 2016 event support, please email – firstname.lastname@example.org
*Hit up Ride BMX for news on NORA CUP.