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August 31, 2004Elementary photoHere is another angle of the Elementary stem on Jim's bike. Also, if you head over to http://www.bmxonline.com/bmx/features/article/0,15737,690528,00.html there is a cool little interview with Matt Beringer.
Posted by Nuno at 06:55 PM
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August 27, 2004Elementary StemConcept and engineering by George French. Designed and manufactured by Odyssey BMX. US and foreign utility patents are pending. - One bolt simultaneously locks the handlebars and steerer tube into place. - Available with or without Gyro tabs. - Replaceable hardware and internal components. - Forged and machined 2014 aluminum main U-Frame. - Extruded and machined 2014 aluminum inner components. - 8 ounce weight. - 50 mm reach. - Black anodized finish. - 8 mm allen wrench included. - Available in late 2004. Your questions answered; 1."Why the secrecy?" Contrary to public opinion, the stem was not covered "to keep other companies from stealing it." The stem has an abnormal configuration that evolved through three basic prototypes. Covering the stem allowed us to work at our own pace, keeping the pressure to deliver off of the people involved with creating and selling our products - namely our distributors, our shops and ourselves. It needed to be ride tested without people questioning its availability date, so the box was used, and a lot of imaginations wandered. "How different can it be?", was the question heard the most often. Now you finally know. 2. "Isn�t that going to slip?" It has been repeatedly tested on virtually every possible fork and bar brand combination and ride tested for a year or more. It doesn�t slip. 3. "One bolt? Isn�t it hard to adjust the bars and stem at the same time?" It seems like it would be, but it�s actually easier. Only one bolt needs to be turned to clamp the bars and fork at the same time. The bolt takes an 8 mm allen wrench, so there�s no reason to be concerned about damaging that part either. It�s strong, and if you ever manage to strip the bolt or nut for some reason, all of the hardware is replaceable. 4. "Why does it look so strange?" You�ve probably never seen anything like it, so of course it looks strange. "Form follows function" is a motto repeated everyday in design and architecture schools around the world. This configuration couldn�t be a better example of form following function. In fact, it could be argued that its simplicity actually makes the traditional "block of aluminum stem" look strange. 5. "It�s like half the weight of a normal stem, so isn�t it weaker?" No, this is not a weaker lightweight alternative to the traditional part it�s replacing. It�s a full strength, full 50 mm reach, fully functioning stem that just happens to be half the weight of the "traditional" version. This was accomplished by rearranging and redesigning the stem�s assembly configuration. 6. "Why isn�t it a "drop" stem?" Drop stems are leftover from a time period when the only handlebars available were 8" or higher. In 2004 there are literally hundreds of bar sizes to choose from. This stem allows you to run shorter bars, ultimately saving weight in that area of the bike also. Combine the Elementary Stem with Civilian Low Bars and a Race Fork and you�ve shaved well over 1 lb. of weight (or even more) from the front end, and that�s without any significant sacrifice in strength. 7. "How much does it cost?" It will be in the same price range as a "normal" stem.
Posted by Jim B at 01:44 PM
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August 24, 2004Shops with pedalsAlbes, Dans Comp, Empire BMX and Staff BMX* have their Limited Editon Shop *Staff only has yellow version, green version in a few weeks.
Posted by Jim B at 06:36 PM
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Back in actionEveryone is back in the office today. So if you were waiting for responses from Chris, Nuno, or I, we will try to get to them today. In other news... Gary Young is going up to the Metro Jam tomorrow via road trip in the Odyssey van. Brandon Turner, Chris Meyers, and Ryan Fudger are some that will be going along also. Jimmy Levan is in Louisville runnin Metal and riding the park. KC Badger is in Az, riding with Ryan Sher filming for the new Kink Video. What do Adam, Gary, Jimmy, and KC(and me) have in common? I will give you one hint.
Posted by Jim B at 12:51 PM
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August 17, 2004Shop PedalsUltra-Limited edition Shop Pedals. listed in order of photo: Coming soon...
Posted by Jim B at 06:08 PM
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August 13, 2004Glow in the Dark! Dirt Path too..The New Limited Edition JC pedal is here!
Posted by Jim B at 02:58 PM
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August 10, 2004Adam Banton's Second CDAdam's Second album has been released, and I think we are the first to have copies. 7 tracks, and 3 bonus tracks. Produced and collaborated by TJ Lavin. Keepin it in BMX, thats what I like to hear. Go to the online store to get your copy.
Posted by Jim B at 03:01 PM
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August 09, 2004Mike Aitken Bike Check 8/04The X Games ride of Bernell. frame- Fit S2i AITKEN (chocolate)
Posted by Jim B at 07:20 PM
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XgamesIt was the normal crazyness that is the X games. Kind of lame showings from some of the "top" guys, but still interesting none the less. Congratulations to Gary and Mike for riding awesome(like always). Gary had different lines than anyone else, and rode really fast(did I need to tell you that?). Mike would have won gold in the highest air/best style event, if there was one(again, did I need to tell you that?) If I am not mistaken, I think Gary and Mike were the only ones doing tricks off the Ski Jump take off in dirt(tailwhip/360 respectively). But you all saw this LIVE on espn, or ABC, or something. If you didn't, it will be replayed till next year. Gary Young: Park 4th place, Dirt 4th place. The best thing about the Xgames is the parties. Taj is the Best! Taj H. that is.
Posted by Jim B at 01:07 PM
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August 04, 2004
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