July 01, 2004

1000 years! (30 days?)

"For 15 years, American-made S&M Pitchforks have set the strength and reliability standards by which all other forks are judged..."

Until 1999, when Odyssey introduced the 41-Thermal process. Now, five years later, every company in BMX, including S&M, is pursuing "lightweight" forks and "heat-treated" tubing in hopes of reaching the precedent set by the same company that once brought you products as ridiculous as the Barefeet Tire and the Leading Edge saddle in the mid 1980’s.

Funny ad’s and tired, predictable McGoo babble won’t change the fact that we re-established the standard by which all BMX forks are judged. We know it, and they know it. Unfortunately, accepting that fact appears to be more difficult than riding dressed as old men, while busting one-handed cane shakers in patent leather loafers with 3 foot beards.

41-Thermal products are guaranteed for life because we know how durable they are. We stand behind them with complete confidence because five years of continuous laboratory and real-world testing doesn’t lie. If you ever damage a 41-Thermal product while you’re riding, simply send it back and it will be replaced by one of the easiest, fastest and most reliable product warranty services in BMX.

Go to www.sandmbikes.com to check out their version of a warranty to see who really stands behind their products. Hope you have your receipt...

Posted by Jim B at July 1, 2004 08:30 PM
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